“Quid” is a Latin word that is used in neo-Latin languages to indicate some intrinsic quality of an object or the core of an issue being discussed. What is the “Quid” in social entrepreneurship? A good example is the history of QUID.
“Progetto QUID”, an Italian fashion brand born in Verona, seems to have found a great balance between ethics and aesthetics by creating beautiful fashion collections while respecting social and environmental values.
QUID was founded in 2013, when the homonym cooperative was created as a result of the efforts of a very young team of entrepreneurs. QUID collections are created by up-cycling first quality textiles donated by Italian fashion companies, who thus avoid disposing of their excess fabrics by implementing expensive and highly polluting processes. The items of clothing and accessories are manufactured by individuals, especially women, who are at high risk of unemployment because of some sort of disadvantage (people who suffer from physical or psychic disabilities, former drug addicts, alcoholics, inmates, asylum seekers, victims of domestic violence…).
A 24 years old President
The President is Anna Fiscale, who at the time of the foundation was only 24 years old but already had her mind set on developing an innovative project that could combine all the values she believed in. Throughout her studies and the first job experiences abroad in Brussels, India and Haiti, Anna realized how committed she was to dedicating her efforts both to helping others and to having a positive impact on the territory she lived in. By creating an ethical fashion brand, she also had the chance to dedicate time to the passion for clothing and fashion that she has had ever since she was a child.
Anna’s hard work and dedication allowed her to achieve a very special result, which is the realization of her dream and the transformation of her passion into a mission and a profession. The commitment that comes from having the work life you always wanted has extremely positive effects on the results of what you are working for, especially when combined with strong and positive values such as the ones QUID stands for. This particularly fertile background is what paved the way for QUID to become the success it is today, employing many people who have lived a long time experiencing hardship while at the same time creating beautiful and ethical fashion collections.
Dedicated to sustainable development
A clothes peg is the logo of this brand, as the team wanted to express how QUID’s uniqueness is a result of the combination and deep interconnection of the social, environmental and marketable aspects, that are always held together by this peg.
QUID’s team, while certainly being deeply involved in the environmental issues, dedicates special attention to the social issues it addresses, considering the employment of people in need to be the primary goal of the project. People with difficult pasts, or who are affected by some sort of disability, have the chance, thanks to QUID, to turn a new leaf by working in a positive and creative environment that also leaves them the space they need to deal with their specific personal experience. The achievements QUID takes more pride in are the ones related to the social issue the team is involved in, thus making QUID especially proud of the decisive increase in the enterprise’s social employment rate of the past years, as the team has grown from 8 employees in 2013 to 70 now in 2017, with a 2016 turnover of more than 1 million Euros.
The impact QUID has made locally, as well as the effectiveness of this inclusive business model, suggest that the enterprise has high potential of continuing along a positive path. A factor that has and will keep supporting the development of this multifaceted project has been the enthusiastic response given by the territory, the business partnerships, as well as the positive relationships with communities, foundations and associations. The strength of this growing network, combined with the motivation and creativity of QUID’s very team, have been key elements in taking the enterprise where it is today, proving the human factor is the foundation of this project.